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May Days

12 May, 2017

It’s already the middle of the month and Memorial Day is rapidly approaching, which means summer is almost here. And while we all look forward to a fun-filled season that features vacation getaways and weekend uniforms of shorts and tees, summer’s more carefree attitude doesn’t mean you can also take it easy on your hair care routine. In fact, the reverse holds true as summer strands require more TLC, whether from added exposure to damaging UV rays or the chemically- induced drying effects of chlorinated pool water. Following are our 3 hottest hacks to get your locks warm weather-ready.

Cleanse frequently.

You may or may not be an everyday shampooer but whether you’re attending an all-day barbecue or simply taking a brief lunchtime walk, chances are some sweat will be involved. Get rid of it and any other gunk that ensues from higher temps – rock-solid gel, laminated-like hairspray – with a gentle shampoo, free of harsh chemicals which can dry out your hair, especially with more frequent washes. Our sulfate-free Follicle Forever® Strengthening Shampoo removes harmful debris – dead cells, oil, sebum, product buildup – which can eventually strangle the follicle, clearing the path for transformative renewal and regrowth.

Condition constantly.

Strong UV rays from sun exposure, however limited, can break down keratin, the key structural component of hair. The results: dry, brittle strands and in extreme cases, hair loss. And this exposure isn’t limited to all-day beach/pool days, it can be attributed to simple things such as a morning jog, lawn work, riding in a convertible, you name it. Go with a lightweight conditioning moisturizer such as Renessence Follicle Forever® Thickening Conditioner, which delivers essential nutrients to the hair for superior volume, shine and manageability. Hair becomes silky and lustrous, instantly nourished and renewed for a fuller, thicker, healthier appearance.

Cut often.

We’re not talking every other week – although guys with buzz cuts can go there – we’re recommending a trim every 4-6 weeks to eliminate broken, split ends. Not only will this result in robust, healthier-looking hair, it prevents more extensive damage such as hair loss, as untreated split ends can travel upward and cause strand fallout at the root. On the flip side of a trim, we think warmer weather is the perfect time to try a totally new look. How about a low maintenance, much shorter cut that requires little more than a flick of the blow dryer (low heat please), or even better, air drying, plus a tiny dab of product to keep it all in place? Whatever your choice, remember to renew your hair, no matter your gender, age or ethnicity with our anti-aging, anti-thinning Follicle Forever® Renewal Serum.

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