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All-American Haircare

02 July, 2018

From coast to coast, the July 4 holiday is summer celebrating at its best. From barbecuing, beach going and boating, to family picnics, fun with friends and, of course, fireworks, there’s no shortage of people to see and things to do. And with all of that activity and socializing, you’re going to want to ensure your holiday hair is looking its healthiest, all-American best. Here are our three tips to guarantee independence from ho-hum strands.

Keep It Clean
Whether beach volleyball, poolside gin rummy, or soaking up some rays, you’re going to get hot and sweaty, which means dirty hair. It’s important to remove all the gunk – dirt, oil, and product buildup – after all the activities. Renessence Follicle Forever Strengthening Shampoo delivers instantly fuller, thicker hair by removing debris, which strangles the follicle and leads to unhealthy hair. And, as with everything, there’s a right way and a wrong way to shampoo; here’s the right way: use a quarter-size amount of shampoo, beginning at the scalp, lathering from roots to ends with vertical strokes, never circular, which can tangle. And never scrub hair as this damages the fragile cuticle, resulting in breakage and in some cases hair loss.

Condition It
Most July 4 activities occur outdoors where the sun’s UV rays break down the structural component keratin in the hair, resulting in dry, brittle strands. Ocean lovers and swimming enthusiasts should know that both saltwater and chlorine dry out the hair by depleting the scalp’s natural oils, essential for healthy hair. Pack your beach bag with a leave-in conditioner and use it often, especially after swimming. Pool goers should pre-treat with coconut oil to prevent chlorine absorption prior to every dip. And for those with color-treated hair – pretty much everyone in this day and age – spray your strands with a homemade mixture of conditioner and water (our Follicle Forever Thickening Conditioner works wonders).

Show It Off
You can swan dive off the high board, grill like Bobby Flay, and make a mean potato salad, so why not show off a killer head of hair this holiday weekend? Resist the urge to pull it into a ponytail or cover with a cap, and flaunt it. Go big or go home with a major league blonde mane, unleash a cascade of thick, dark waves and curls, or sizzle with seductive, fiery red ringlets. We say bring it with bobs, bangs, braids, undercuts, and pompadours, because it’s all about celebrating with July 4 hair that dazzles as brightly as any fireworks display!

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